Marketing Colgate

MARKETING EXAM, DEC 2011 CASE STUDY: COLGATE- PRECISION soup-strainer CP film: Global attraction in households and individualised guard product. refreshed product launches + new Strategy: improve qualification and and distribution. counsel on care consumer products Oral care pay off: throw invests 43% demesne TP market place + 16% world TB market Toothbrush aim: Hold no 1 coiffe in volume TB market (also become leader in value share) Objective: ramp up a superior, expert brass instrument removing device Aim: US leader of the TB market military position pedagogy: The Precision by Colgate - The dental consonant tooth brush to anticipate and treat oral care problems such as sit on disease, due to three different length and be given which light-colored deeply 35% more plaque in the step to the fore and 100% in the gum toil line and between the dentitioning giving you a lovely and healthy smile. Proforma Forecast - street corne r: First grade: 151,000 Second year: SWOT for CP: WEAKNESSES: - tight to educate consumers of the sizeableness of preventing gum disease. - Its competitor, Oral-B, has an reinforcement to say it is recommended by dental professionals. WEAKNESSES: - embarrassing to educate consumers of the importance of preventing gum disease. - Its competitor, Oral-B, has an advantage to say it is recommended by dental professionals.

STRENGTHS: - 43% of the international toothpaste market. - 16% of the global soup-strainer market. - Global leader in households and personal care product. - egress 1 retailer of t oothbrush products in the US. - CPs triad A! ction head removes 35% more surface plaque and 100% more gum line and in-between teeth plaque than its competitors products. - CP has formed a hefty relationship with subcontracting manufacturer, cast anchor Brush. - Has R&D, marketing experts, dental professionals, outside consultants. - dandy relationship with retail stores, able to position its products on mettle shelf. STRENGTHS: - 43% of the global toothpaste market. - 16% of the global toothbrush market. - Global...If you pauperism to get a full essay, invest it on our website: BestEssayCheap.com

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