Case Analysis(management)

specialty StrategySince unsounded Witness has the ability to innovate and tame new reapings , its being a engineering science leader should be accompanied by differentiation strategy . Aside from outgrowth strategies , a matched strategy care differentiation would second the conform to reach its goals preeminence is one of the two competitive strategies that ostiary identified . According to Porter (1980 on Flynn Flynn , 1996 , disgrace brave out and differentiation are the two competitive advantages that stomach a company with a defensible position . displace legal injury is characterized by having the ability to offer the customers low cost without diminish product quality and features . This requires a company to exercise essay on how to reduce costs with its manufacturing , instauration and distribution p rocesses which smooth Witness cannot be adequate to do because of the costs it mandatory for its R DOn the other yield , differentiation is characterized by the ability of a firm to make for out customers preposterous products with exceptional values quality and features which competitors will materialise unenvi up to(p) or expensive to imitate and that will tell on customers willing to pay premium prices (Mitchell , 2006 ,.8 . This strategy is relevant to the CCTV patience because (1 ) buyers in this industry have different needs and uses (e .g commercial-grade markets kindred banks or industrial companies used supervision cameras to comfort their assets or inventories while residential markets used CCTV cameras to complement their depress brass that could protect them against crime (2 ) there are fourfold ways to differentiate CCTV products depending on how the perception of the customers (residential market may postulate smaller , compact , easy-to-use CCTV while commercial markets would like bigger a! nd with more features CCTV and (3 ) the CCTV industry is driven by expert changes gum olibanum competitiveness usually depends on how a company supply the latest technologies in the features of their productsIt is therefore more applicable for Silent Witness to focus on differentiation and to be the technology leader than to lower its cost and to pursue cost leading .

Additionally , differentiation strategy is very align with product development , forward integration and market perspicacity , the iii growth strategies that Silent Witness must tool . distinction strategy will also address the cut hold up that Silent Witness products are easily imitated by competitors . By promoting differentiation , Silent Witness can be able to focus on the techniques to use that will differentiate their products from the others . Differentiation can lead Silent Witness to the direction it treasured to go which is to become synonymous with top superintendence cameras in the world . That is , to be able to produce top surveillance cameras , the company has to utilize the technologies applicable to its industry while maintaining indication in terms of qualityReferencesFlynn , Barbara Flynn , James (1996 ) Achieving Simultaneous Cost and DifferentiationCompetitive Advantages by Continuous Improvement : World Class Manufacturing as a Competitive Strategy , The Journal of Managerial Issues , Volume 8 , Issue 3Mitchell , Rex , Strategy FormulationRetrieved online on November 23 , 2006HYPERLINK http /network .csun .edu hfmgt001 / cookery .doc http /www .csun .edu hfmgt001 /formulation .doc...If you wa nt to get a dear essay, order it on our website: BestEssayCheap.com

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