Writing Assignment Example | Topics and Well Written Essays - 500 words

Writing - Assignment Example The firm has utilized a strict domestic strategy in the United States. ABC Consulting is currently looking to expand oversees. The location the organization is targeting is Prishtina, Kosovo. Country Profile: Kosovo Prishtina is the capital of Kosovo. It is the largest city in the country with a population of 400,000 (Albanian). Approximately 22% of the country’s population lives in Prishtina. The city is considered the region with the highest education in the country due to the presence of the University of Prishtina. The two official languages of Kosovo are Albanian and Serbian. English, French, and German are also spoken by the younger generations. Muslim is the most practiced religion in Kosovo. Atifete Jahjaga is the current president of Kosovo. The country has an efficient public transportation system that is used by most people. The unemployment rate of the country is very high hovering around 40%. The majority of the citizens that are employed work in the public sector or in small family businesses (CultureGrams). Marketing Mix ABC Consulting must develop an effective marketing strategy to penetrate Kosovo. Despite the fact that the country is poor there are plenty of business opportunities for the company due to the fact that there are a lot of small businesses. These business owners could benefit from the services ABC Consulting offers. The marketing strategy the firm must develop has to take into consideration the marketing mix.